Sony hopes that the new TV-compatible 3 – D can go to its TV sold nearly three and a half, he cited efforts to support its sagging details of e-business.
Hiroshi Yoshioka, Sony and its consumer products and equipment, team leader, executive vice president also said the company is working with several car manufacturers to enter negotiations adapter for laptopon a broad market, but with the lithium-filled – ion car. He did not name the car manufacturer. A 10 billion U.S. dollars of investment in battery technology over the next few years, the majority will be used for car batteries, he added, Sony has also increased the staff in this area.
The details provided in the Thursday, to help form an overall strategic vision provided by Japanese companies last week, Sony plans to rely heavily on technology, and 3 – D online content for the realization of the end of March 2013 fiscal year’s 5% operating margin.
Sony has announced that more than 1 trillion yen (U.S. $ 11.4 billion), three-dimensional-related products, including televisions, DVD players and game consoles, sales revenue targets in this work. The company plans to launch a 3 – D-compatible TV next year, Mr. Yoshioka said that today a collection of types accounted for 30% and 50 at the end of fiscal year 2013 sales of TV%. The technology allows viewers to choose the two-dimensional or three-dimensional current mode to watch on television, while wearing special glasses.
Sales depend on the existing 3 – D content, Mr. Yoshioka added that he saw the great potential of video games. Sony said that these models the three-dimensional wholesale electronics television will be in high value-added products, but it shows the browsing of the glasses are the most expensive Sony, rather than the actual production of television.
In the battery, Sony plans to play the product’s safety. Mr. Yoshioka, batteries, the company has been operating since the past it has battery problems, Sony has developed to enable the creation of a safe product. Sony and other companies subjected to batteries in consumer products such as laptops caught fire in the last instance.
Sony believes that the battery market is enormous VGP-BPS8 ,VGP-BPS8A, VGP-BPS8Band the prospects that would make it into, even if the current lags behind other vendors. “We have a lot of space, said:” Yoshioka. Sony said that at present there are about 2,000 employees working in the field in the battery, but plans to increase this figure.
Vice President Howard Stringer, Sony are shaking the shortcomings in content and software companies, the high cost of manufacturing troubled society. He predicted the current fiscal year to 600 billion yen (about $ 684 million) operating loss, but Mr. Stringer said the company’s efforts to achieve the reductions through the balance of costs and other activities.
